Media Kit
Create • Inspire • connect
Hug me, Love me, Hold me
Our marketing motto.
designed to showcase you and your business across our online & quarterly hard copy magazine
With a simple mission:
Creating massive marketing exposure & attracting more customers.
By engaging with the 100,000 Beaches COVERED. readership we provide a beautiful designed marketing magazine medium for all local business.
• Hard copy magazine
• Online magazine
Beaches COVERED. is a free, info-packed, social, designer-retro magazine that is grabbed and held onto.
The value of your brand is represented by the quality of the company you keep.
A magazine that is loved, hugged and held onto for a long time.
Creative, Stylish, Entrepreneurial, Artistic, Musical and Designer Individuals, are our audience.
We inform, showcase & tell!
People matter, our environment matters, the story matters.
LET US TELL YOURS…
DISTRIBUTION.
12,500 copies printed and distributed throughout the Northern Beaches and lower North Shore of Sydney.
Distributed for FREE at hundreds of cafés, restaurants, music hubs, surf shops, barber shops, hairstylists, plus pubs, clubs and trending retail hubs.
A4 format.
From Manly to Palm Beach, then up the hill to Belrose, Frenchs Forest and Davidson, and into the Lower North Shore.
DEMOGRAPHIC.
Male & Female // 21 to 65 // Creative // Inspired // Thinking // Dreaming // Health Minded // Beach Loving People
Designers, Artists, Surfers and Gig Monsters, Entrepreneurs, Tradies and Business Makers, Creatives, Teachers, Students and Social Influencers, Photographers, Movie Makers and Drone Operators, Architects, Finance Peeps and Hospitality Crew,, Young at heart and open minded.
This is a magazine designed for you.
SEASONAL RELEASE SCHEDULE:
December + January + February
March + April + May
June + July + August
September + October + November
Marketing Packages
Custom Marketing partnerships packages start from $750+gst for the 3 month magazine season.
MAGAZINE marketing SPACE OPTIONS:
Quarter Page Ad Space: $750+gst
Third Page Ad Space: $950+gst
Half Page Ad Space: $1150+gst
Full Page Ad or Editorial Spread: $1850+gst
Double Page Ad or Editorial Spread: $2850+gst
All the above rates EXCLUDE GST
Credit Card Payments - VISA. MASTERCARD OR AMERICAN EXPRESS Payments will incur a 1.5% transaction fee
Artwork Specifications
Supplying Ad Artwork
SUPPLIED PRESS READY ADS
The supplier of the advertising media is responsible for all aspects of the files supplied.
If the size of your artwork is incorrect we will notify you to resupply the artwork. This can sometimes be at our Printing Stage when our printer notifies Beaches COVERED. with any artwork that doesn’t meet our printing needs
We accept press ready, high resolution PDF files.
We recommend saving the file as an .PS out of your native program and using Acrobat Distiller to create the PDF. PDFs generated within Microsoft Office are not acceptable.
PDFs created from native programs such as Indesign or Illustrator are acceptable.
Editorial Spaces
Beaches COVERED. design all Editorial spaces in the magazine. For design consistency throughout our magazine, every editorial uses Beaches COVERED. corporate fonts with a uniquely designed call-to-action area which includes your logo, contact details, website and social media account names.
MARKETING SPACE SIZES
Double Page Spread - 420mm (wide) x 297mm (high) + 5mm Bleed, no cropmarks
Full Page - 210mm (wide) x 297mm (high) + 5mm Bleed, no cropmarks
1/2 Page - 180mm (wide) x 123mm (high)
1/3 Page - 172mm (wide) x 82mm (high)
1/4 Page Vertical - 80mm (wide) x 130mm (high)
1/4 Page Horizontal - 172mm (wide) x 60mm (high)
ADVERTISING AD SPACE INFO
Sizing
Ensure that your paper size and your advertisement size are the same.
You can download an inDesign Template by clicking here >
Type Area
It is recommended that your Type / Text area is set at the minimum of 10mm inside the above mentioned sizes.
For Double Page Spread ads, avoid running type across the gutter of a DPS. Leave between 15mm to 20mm gutter space to ensure no creep of important information into the gutter area.
Fonts and Type
All type must be a minimum of 8pt and 10pt for reversed type.
All fonts need to be embedded into the PDF file or converted to outlines.
Colour
Files must be CMYK.
Solid black panels or backgrounds should carry 40% Cyan, 40% Magenta, 40% Yellow and 100% Black to reinforce the black print.
For large areas of black coverage you must make sure your solid ink density does not exceed 270% ink coverage. You can check this in Adobe inDesign under your Window > Separations Preview palette > Ink Limit. Or, in Adobe Photoshop > Edit > Color Settings. This is due to the type of paper stock our magazine is printed on.
Image resolution
Images need to be 300dpi at print size.
Single Bitmap: 2400dpi
Double Page and Full Page Spaces
Please supply with 5mm Bleed and NO Crop Marks
Avoid running type across the gutter of a DPS. Leave between 15mm to 20mm gutter space to ensure no creep of important information into the gutter area.
Fine borders need to be at least 5mm from the trim area. We cannot guarantee the absolute accuracy of trimming due to the nature of web offset printing processes.
Double Page Spreads need to be supplied as one (1) piece of artwork.
Delivery of files
Please send your files to us via email: megan@allbasescovered.com.au
For larger file sizes please use:
Beaches COVERED. Design services.
Beaches COVERED. can design your Ad space for you. All you need to provide is the following:
Logo - The best file to supply is a VECTOR file. This will be an EPS or AI file.
Images - The best image file to supply is a high-resolution JPG file.
Copy Content
Please send these files to : megan@allbasescovered.com.au
EDITORIAL SPACE: All Editorial spaces in the magazine are designed using the Beaches COVERED. design style. We use a select collection of fonts for heading, sub headings, pull quotes and body copy. This allows for a complete design consistency throughout our designer magazine.
WHERE TO GET IMAGES IF YOU DON’T HAVE ANY.
There are various ways in getting great images of your marketing space:
We can organise a Professional Photo Shoot - Just let us know if you’d like this extra service.
You can use an online Stock Library
Do it yourself - but make it good. Remember great pictures sells.
TAKING YOUR OWN IMAGES FROM YOUR SMARTPHONE.
Smartphones these days have great cameras. Try using natural light and turning off the flash mode on your camera phone.
Just remember when sending us your images from your smartphone, especially on an iPhone, choose the ACTUAL SIZE IMAGE or HIGH QUALITY SIZE. This will ensure it being high resolution.
STOCK LIBRARIES - ‘FREE’ IMAGE LIBRARIES
ROYALTY-FREE PAID IMAGES
You pay a one-off fee for an image. Packages are usually available and remember to check standard and extended license rules.
Steer away from Rights-managed images as you need to indicate the full use of the image including time-frame and appearance.
Just remember to choose the biggest size file when downloading.
Warning! Really Important!
DON’T USE IMAGES OFF A GOOGLE SEARCH.
‘Borrowing’ an image off Google or another website is breaching copyright law.
Google is a search engine that helps you locate content such as images and photos. It is not a content depository, and it is not a collection of public domain or copyright-free works. You can get fined for using a ‘Borrowed’ Google Image!
CONTACT US
With a strategic marketing plan in place, Beaches COVERED. will get you the exposure you need.
Talk to us to discuss marketing your business.