The Budgy Smuggler

Two blokes decided to write ‘Budgy Smuggler’ on the backside of a plain pair of swimmers at a BBQ – and the Budgy Smuggler brand was born. 

COVERED. looks into the Australian swimwear brand based in Manly, that started out as a bit of fun and has become a beloved national institution.

“It was just a bit of a laugh. For the first decade or so the business was not much more than an expensive hobby,” explains Jarrod Allen, head of research and development.

There is, of course, the matter of the spelling – Budgy not Budgie. Jarrod wishes there was a good, solid explanation for that particular issue…

“The sad fact is, we only realised the incorrect spelling after it was too late to change back again. So Budgy Smuggler should have been Budgie Smuggler. But you know what, however you spell it, you’ll still look great in a pair of smugglers, ” he laughs.

Budgy Smuggler ships worldwide everyday from Manly to the UK and USA , there’s also France, Germany, South Africa, Hong Kong, Canada, New Zealand… the list goes on.

And OK while the garment in question may not appeal to everyone, it is a big part
of the Australian culture. Jarrod puts its ongoing popularity, sometimes flying in the face of current trends, down to the fact that, “People, mostly Australians, like to have a laugh .”

The swimmers started out simple, made in bright, solid colours but in the last few years the company has tried eye-catching designs that make people laugh – even more.

They also now make custom-designed garments for sporting clubs, schools, surf clubs, bucks parties, group holidays, in fact everything, all right here in Sydney.

Budgy Smuggler has a growing range for women and kids, as well as men, and the company is further expanding into the UK. 

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